Literature Review - Social Media Marketing

Social media marketing is basically defined as the process of gaining attention from internet users by way of social media sites. It is a term that is often used to describe different activities that take place in social sites. For example, in Face book, users are allowed to participate in activities such as sharing photographs, and applying in social functions. Twitter, on the other hand, allows its users to share updates. Social media sites contribute towards building connections that will ultimately support search engine optimization efforts. Airlines form some of the subjects that people enjoy communicating about in social media sites. When customers of airlines get good services from particular airlines, they are likely to mention it to others in their chosen social media forums. Conversely, they will also grumble about airlines that offer slovenly service. Almost all industries in the 21st century, including the airline industry, regularly use social media sites to communicate with customers and also for advertising purposes. This is because the social media sites facilitate for interactive communications. Different varieties of social media functions that are used in such interactions between airlines and their customers include social networks, online wikis, blogs, internet forums, micro-blogging, and social bookmarking (Van Meer, 2012).

Literature Review

History of Airline use of Social Media Sites

The first airlines to use social media sites were the American Airlines and Air France (Utz, 2009). To this day, these carriers have the most well-liked Face book pages. Pay to read more

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