Social media marketing is basically defined as the process of gaining attention from internet users by way of social media sites. It is a term that is often used to describe different activities that take place in social sites. For example, in Face book, users are allowed to participate in activities such as sharing photographs, and applying in social functions. Twitter, on the other hand, allows its users to share updates. Social media sites contribute towards building connections that will ultimately support search engine optimization efforts. Airlines form some of the subjects that people enjoy communicating about in social media sites. When customers of airlines get good services from particular airlines, they are likely to mention it to others in their chosen social media forums. Conversely, they will also grumble about airlines that offer slovenly service. Almost all industries in the 21st century, including the airline industry, regularly use social media sites to communicate with customers and also for advertising purposes. This is because the social media sites facilitate for interactive communications. Different varieties of social media functions that are used in such interactions between airlines and their customers include social networks, online wikis, blogs, internet forums, micro-blogging, and social bookmarking (Van Meer, 2012).
History of Airline use of Social Media Sites
The first airlines to use social media sites were the American Airlines and Air France (Utz, 2009). To this day, these carriers have the most well-liked Face book pages. The pages permit their devoted customers to even pick flights and finish ticketing transactions without needing to go to the geographical headquarters of these airlines to finish the process of booking flights. Advertising through social media sites is a procedure that was started even before this, however. In 1997, ‘Six Degrees’ was initiated as the first contemporary social network. It permitted its users to fashion personal profiles and reach out to other users whom they could designate as friends (Towner and Dulio, 2012). In 1999, Live Journal was initiated. This particular networking site functioned around the process of continuously updating personal as well as other blogs. The early 2000s saw considerable developments in networking between social media users (Zangi, 2012). The hardest thing to do when airlines are trying to sell services is to find customers who have an inclination for whatever services they are offering. The advantage of social media marketing is that it solves this concern instantly (Warr, 2008). Pay to read more